Your Business DNA

from Queen Mary University of London
More dates coming soon

Reach your customers at the time they need you most

Your Business DNA gives you the tools to understand your USPs and your customers’ needs. Through tailored coaching, you will build the foundations of a comprehensive marketing mix, perfectly positioning you to thrive post-COVID-19.

This course covers:

  • Market research
  • Pricing
  • Sales and service

Included on the course:

  • Video introductions
  • Face-to-face or live webinar coaching sessions
  • Slide decks
  • Worksheets and templates

“Your Business DNA was tailored to our specific needs. James was able to make sure that we understood the topic and all the material. We were coming at a basic level, yet it was easy to follow and understand.”

Handmade for You

*Course content and trainers may be subject to change based on delegate feedback, government guidance for COVID-19, and trainer availability.

James Shuker

James Shuker


As a professional consultant and senior manager, James has worked within a wide range of industries; Manufacturing, Information Technology, Higher and Further Education, Professional Services, Publishing and Standards.

James has first-hand experience developing and managing partnerships at C-suite level and above, strategic business development and execution, project and program management, analytical and research activities, and working both sides of the bid writing process.

“Your Business DNA takes a sandpit approach, to help you understand what makes your business tick, what your market wants from you, and how to bridge the two.”

James Shuker

Book your place

We’ve limited the places available to ensure deep collaboration between coach and delegates.

You can book online with a credit or debit card. If you wish to have your company invoiced for your booking, please email